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Real Estate Post Card Marketing; Million Dollar Mailings
from: Lanard PerryReal Estate Post Card Marketing is an underutilized real estate
marketing strategy known by many, but used by few. The test? How
many agents do you know market real estate with postcards. Not
many - that's what I thought!
Yet, those that do maintain high visibility with their
prospects. From useful tips to delicious recipes, customized
real estate marketing post cards can leave positive and lasting
impressions about you and your services at affordable prices.
I like marketing real estate with post cards for several
reasons:
They're inexpensive - you can cast a wide net and reach a lot of
people for a little of nothing. And as you know, or will soon
learn, repeat contact with prospects is key to identity
branding.
You want buyers and sellers to think of you when they're ready
to make a real estate transaction; which you can accomplish
easier when you have repeated contacts with them. A series of
real estate marketing post cards will do that for you.
They're easy to set into motion - it takes little time to reach
hundreds to thousands of prospects via real estate post card
marketing.
Here's a great way to use them. Chose a neighborhood to farm;
condos, high end homes, country estates, move up homes, or
whatever.
Then, mail them post cards on a routinely scheduled basis.
Perhaps it's once a month, with special emphasis on holidays. Or
maybe it's every other month.
However frequent it is it your post cards should be interesting
enough that your prospects look forward to receiving them, but
not so often that they are annoying.
Fortunately, you don't have to spend time or energy designing
and printing your own post cards. There are several companies
that produce impressive Real Estate Postcards; ready for
addressing and mailing. They're cute, charming and make me
smile.
Even if you're a do it yourself type and like the idea of owning
a software program to design your own you can't go wrong with
ready made ones.
As a real estate you need to generate leads; buyers for listings
and sellers wanting to list their properties. You should also be
taking advantage of every opportunity to brand yourself. With
real estate post card marketing you can:
use your real estate marketing post cards like an extension of
your Business Cards. You could also include your real-world
address, phone number, and website address if you're comfortable
with that. The key is to include information that makes it easy
for someone to get in touch with you.
use your real estate marketing post cards to Announce New
Listings. For example, announce your $2 million dollar listing
to a $750,000.00 neighborhood. Heck, it doesn't even have to be
your listing, and you can still implement this idea.
Here's what I mean! Select 4-5 one million dollar homes you'd
like to sell, which can be any body's listings in any agency.
Get to know them like they're your own listings.
Then, select a neighborhood, or neighborhoods, of 200-500 homes
where the values are $500,000.00, or so. More or less is okay,
but the idea is to seleect homes that are several hundred
thousand dollars or more less in value. The idea won't work if
there's only a $20,000.00 difference.
Select a a series of real estate post cards to send to the
owners in the targeted neighborhood(s). A series of letters will
work, but you can make a bigger and more lasting impression with
postcards.
Check out some Real Estate Postcards and you'll see what I mean.
The post cards should appeal to their desire to "move up" into
larger and/or more expensive homes.
Send a post card once a month.
Then, get ready for some business. You'll get potential buyers
interested in what you've got to sell that will also be
prospects for new listings. Can you see getting sales this way?
How about listings?
When you use this strategy you'll begin to create relationships
with people that'll translate to sales and listing, and reap the
benefits of your efforts over and over.
A real estate post card marketing campaign will enable you to
frequently and inexpensively market Real Estate Postcards to the
masses, and as you know the more frequent your contacts with
prospects the better your results will be.
About the author:
Lanard Perry is the author of "Farming Expired Listings - Your
Personal Guide To Success;" a Real Estate Listing System Ebook
Guide that shows Realtors how to average 1 or more listings a
week. Visit him at http://www.farmingexpiredlistings.com and
http://www.real-estate-marketing-talk.com for more business
building ideas.
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